There are no clever words to accompany it – none are necessary. The logo is a perfect example of their simplicity – a simple apple shape with a chunk missing. With stripped down content and simple advertising, they’ve gone on to sell more than 1.5 billion products. They know the product will sell itself without relying on pomp and circumstance. Most of the marketing is free of things like feature lists, pricing, or expensive special effects. That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Apple’s Marketing is Built on SimplicityĪpple products speak for themselves. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. They don’t try to compete on price, and they don’t have to. Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
